Hello, I'm Gabriela. The mind and heart behind Bernard.
Who is Bernard?
Bernard isn’t just a family name; it’s a legacy of courage and vision shaped by my family.
My grandfather Apolonio crossed oceans from Italy to Colombia to start his own eyeglasses factory. At 97, my grandfather Jaime is writing his second book. My father revived a struggling company in his thirties, turning it into a lasting success. And my brother, after years of persistence, grew his audience to over 3 million followers on TikTok.
Their stories taught me that success starts with a bold vision and the courage to follow through.
Inspired by them, I created Bernard—a space where others can embrace their boldest selves too.
But my story wouldn’t be complete without the incredible women in my life.
My grandmothers and mother embody the feminine energy that inspires Bernard. They've been my shoulders to cry on, the comforting embrace in moments of fear, and the consistent support to follow my dreams.
Bernard is not just a brand; it's a companion on your journey to a more meaningful life.
At Bernard, we believe that true transformation begins with authenticity and bravery.
We work to encourage each person to be as unique as they can be, free from the constraints of beauty stereotypes and fashion trends.
By integrating the art of color styling with holistic well-being, we empower our community to express their true selves and seize incredible opportunities.
Our mission is to create a fun space where confidence and harmony flourish, allowing everyone to fully enjoy their journey of personal evolution.
We don't just celebrate the power of color and unique style; we are building a movement that inspires individuals to be brave, embrace their boldness, and transform their lives and the world around them.